Crown Advantage launched at the Hospital Caterers Association (HCA) conference in 2014, as the next-generation meal solution for healthcare. It was a UK packaging first in this sector, and was the first healthcare prepared meal to market which used removable base technology (Smartpack).
The unique technology within the Crown Advantage packaging enables each and every meal to be released directly through the revolutionary removable base, straight onto a warm plate or bowl. Minimum fuss, precision plate service and improved patient satisfaction which was demonstrated during trials in 2013 at Imperial College NHS Trust, where patient satisfaction increased by 10%.
Graham Thornton, Commercial Director of Anglia Crown was the principle architect behind bringing Crown Advantage with Smartpack technology to market within the UK. He comments;
“We are deeply proud of the continuing research and development undertaken at Anglia Crown to produce market – leading innovations. Innovation truly sits at the heart of our business and we are excited to have brought to market Crown Advantage, not only an innovative meal range in both design and technology but also a UK first in this sector.”
Crown Advantage is a fully balanced meal range of 39 individual frozen meals that has been developed in conjunction with Anglia Crown’s nutrition and development team. Its exact portion size and control helps to reduce wastage, whilst its speciality dishes such as smaller appetite and allergen free accommodate patient’s individual needs. In addition to this, the unique packaging technology helps to minimise dehydration, shrinkage and discoloration during the regeneration process. All factors which contribute to making Crown Advantage a premium choice.
We’re delighted that the Crown Advantage has received such positive feedback from customers, clinicians and now the Cost Sector Catering awards.
The Cost Sector Catering awards are taking place on Thursday 9th April at the Hilton Metropole, London. Anglia Crown will also be sponsoring The Care Catering Award on the night.
To buy tickets for the event and for more information click here.
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